Case studies

Two campaigns, written up honestly

Anonymised breakdowns of real contracts: the target, the approach, where the funnel leaked, the numbers, and what I'd do differently. Client names and identifying details are withheld — the numbers and the method are not.

On anonymisation

Client names, exact locations and any detail that would identify a business are removed. Revenue and volume figures are reported as achieved. Where a number is a range or an estimate I say so. If you want a reference from an active client, ask — I'll arrange it with their permission rather than publishing it without.

Want a campaign like one of these?

Tell me your market and I'll tell you which of these two is closer to your situation, and where the differences would bite.