60 days of MCA cold calling: 20 qualified merchants, 8 funded deals
Underwriter-style qualification on call one, three opener rewrites, and the follow-up cadence that produced more than half the funded volume after week four.
Anonymised breakdowns of real contracts: the target, the approach, where the funnel leaked, the numbers, and what I'd do differently. Client names and identifying details are withheld — the numbers and the method are not.
Underwriter-style qualification on call one, three opener rewrites, and the follow-up cadence that produced more than half the funded volume after week four.
Why an opener built around the carrier's own audit deadline beat every pitch-first alternative, and how FMCSA census segmentation changed the list.
Client names, exact locations and any detail that would identify a business are removed. Revenue and volume figures are reported as achieved. Where a number is a range or an estimate I say so. If you want a reference from an active client, ask — I'll arrange it with their permission rather than publishing it without.